The Advertising Association have published ‘Advertising’s Big Questions’.
It’s a thorough and timely collection of essays covering some of our industry’s fundamental questions like: ‘How does advertising work?’, ‘Does advertising grow markets?’, ‘Does it increase consumer prices?’.
In an ever-evolving media landscape, some points around advertising are perennial. A worthwhile piece of work that we’re proud to promote.
You can view all six essays at